Recently, At the 9th Conference of International Association of Chinese Management Research (IACMR) organized by Guanghua School of Management, Peking University and Xi 'an Jiaotong University, JEFI was invited to share its practical experience in promoting high-quality agricultural development in China through digital technology.IACMR is the most authoritative international academic research organization on enterprise management research in China. The theme of this annual conference is "Fostering Entrepreneurship in China", bringing together 600 experts, scholars and outstanding Chinese entrepreneurs from the global management field.

In academic BBS link, fly, co-founder of science and technology extremely gong based qin to the rural revitalization under macro micro carrier of digital agriculture technology, about "how digital technology popularization in rural areas", "digital technology how to improve the efficiency of agricultural production" and "key factor to promote the development of Chinese digital agriculture" three research Angle,And discussed the changes that are taking place in Chinese agriculture.Currently, the application of digital agricultural technology guarantees the planting scale and output of crops, which not only helps China's agriculture transition to marketization and industrialization, but also helps Chinese farmers transform and upgrade in the context of rapid urbanization.

How to bring digital technology to the countryside?

With agricultural UAV as the entry point of the industry, Jiafei has vigorously promoted the business model transformation of digital agricultural technology application.From 2014 till now, Geofai first provided farmers with direct plant protection services through professional pilots, then cooperated with agricultural material dealers to carry out UAV sales, and expanded the channel of agricultural machinery dealers to build a distribution system integrating training, maintenance support and after-sales service.Over the past 7 years, JEFI's unmanned agricultural equipment has served more than 9 million farmers around the world.

At present, JEFI has developed a set of digital solutions for "ploughing, planting, managing and harvesting".Its agricultural drones and unmanned vehicles help farmers efficiently seed, fertilize and apply pesticide.With the improvement of self-driving instrument of agricultural machinery, traditional large and medium-sized agricultural machinery can also achieve precise operation and automatic driving.Through agricultural remote sensing, iot devices and smart farm management software, farmers can easily manage their fields using big data analysis and AI-assisted decision making.

How does digital technology improve agricultural productivity?

In the traditional agricultural production management mode, artificial spraying can be accurate in plant protection, but the efficiency is very low.Large agricultural equipment such as tractors can be efficient at the expense of precision, resulting in waste of pesticides and fertilisers, as well as hardening of soil that reduces crop yields.With the advent of new agricultural production tools like drones, precision and efficiency are no longer the two ends of the scale in agricultural production.

On the basis of saving cost and increasing efficiency, digital technology helps to accelerate the marketization and industrialization of Chinese agriculture.Artificial intelligence can help build digital models of crop growth;Unmanned equipment records operation data, agricultural production process can be traced;Lower production costs can also improve the price competitiveness of agricultural products, giving farmers access to a larger end market.

Key factors driving the development of Digital agriculture in China

The transformation of agriculture towards marketization and industrialization will also give birth to a group of "new farmers" who can master the new agricultural science and technology.At present, the rapid development of urbanization, rural infrastructure construction, innovation of science and technology enterprises and the support of national policies are the four key factors to promote the transformation and upgrading of Chinese farmers and the development of digital agriculture.

Through the popularization and application of smart agricultural technologies, Jiafei has not only improved the efficiency of agricultural production, but also helped the industry to carry out the "green revolution" and actively created social and environmental values in reducing food loss, reducing carbon emissions and saving pesticide and fertilizer use.In the future, Geofai will continue to promote scientific and technological innovation in digital agriculture and help build a smart agricultural ecosystem in China, so that every farmer can enjoy the fruits of digital technology.