May 9, value of the fifth China Brand Day, 2021 China brand value evaluation information released.Weichai Power's brand value reached 60.825 billion yuan, ranking second in the field of machinery and equipment manufacturing, with a year-on-year growth of 41.5%.This is the rapid growth of weichai Power's brand value over 41% for two consecutive years.
The event was jointly organized by Xinhua News Agency, China Brand Building Promotion Association, China Asset Appraisal Association, sasAC News Center and other organizations, and issued according to international standards and national standards for brand evaluation.
In recent years, Weichai has concentrated on its main business, actively implemented the national brand strategy, integrated global high-quality resources to build a "Made in China" brand, and significantly improved its brand cluster effect and brand influence in high-quality developing countries.
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