Xinhua live broadcast, more than one million onlookers -- China Yituo share brand building experience
Release time:2021/7/13 17:30:22

On May 10, as one of the featured activities of the "China Brand Day", the CMG Brand Development Forum was broadcast on the "cloud" platform of Xinhua net and watched by 1.082m people online.Five enterprises including China Yituo Group, a subsidiary of China National Machinery Group, narrated the growth process of China National Machinery brand, and sought the future development of China's own brands.CAI Jibo, deputy Secretary of the Party Committee and Vice Chairman of China First Tow Shared the experience of China First Tow enhancing the "Dongfang Hong" brand and promoting the transformation and upgrading and high-quality development of China's agricultural machinery and equipment manufacturing industry.
China yituo is the construction of new China's first tractor manufacturing enterprise, Chairman MAO Zedong's handwriting instructions for the site selection of yituo, Premier Zhou Enlai left "three first" earnestly entrust...China has witnessed the whole process of the development of new China's agricultural machinery and equipment manufacturing industry.Since its establishment, China First Tow has provided 3.5 million Dongfanghong tractors and 2.8 million diesel engines to the society, ranking first in market share for a long time.In 2018, the world Brand Lab evaluated the brand value of DFH at 19.68 billion yuan, ranking 248th among Chinese enterprises.
For more than 60 years, China YITuo has always kept in mind the original aspiration and mission of several generations of entrepreneurs. Focusing on rural revitalization, food security and manufacturing power, China Yituo has promoted the modernization of China's agriculture and focused on key technologies of agricultural machinery and equipment that are "stuck in the bottleneck", and embarked on a road of independent research and development and innovation with The characteristics of China Yituo.Every drawing, every key part and every core process of DFH tractor is completed by yitao people, with completely independent intellectual property rights.
Staying true to our original aspiration, carrying out our mission, fearlessness of difficulties and independent innovation are the spiritual forces that have driven China's long history of growth.This force makes China always lead the transformation and upgrading and high-quality development of China's agricultural machinery and equipment manufacturing industry.In 2014, China launched its first commercial power-shift tractor, forcing imports to slash prices by more than 30 per cent.China YITou Dongfanghong - LW4004 continuously variable speed heavy tractor has been successfully developed, ending the history that heavy tractors above 350 horsepower must be imported in China.China's first unmanned tractor and the first 5G+ hydrogen fuel electric tractor were both born in China, breaking the monopoly of foreign products in this field.
In recent years, in order to undertake the national rural revitalization strategy and promote the upgrading and development of the national agricultural industry, China First Tow set up the Dongfanghong Agricultural service platform.The platform to meet the domestic and the relevant economic crop production, the main food crop, as the goal, through the configuration of intelligent equipment and information control system, covering the whole process of operation of agricultural production and management, and extend the agricultural chain services, all of them, and effectively improve the efficiency of agricultural production and operation precision and intelligent level, leading the transformation and upgrading of modern agriculture.In Guangxi region, dongfanghong tractors in the local farming management and other agricultural services have been tens of thousands of mu.In 2019, China Yituo provided intelligent agricultural machines for tongliao's 200,000 mu sugar beet planting project, increasing the per-mu yield of the project by about 15% and increasing the planting income by 430 yuan per mu compared with traditional operations.I believe that with the efforts of China Yitao, It will no longer be a dream for Chinese farmers to enjoy the joy of harvest in a comfortable way, without mud on their feet, rain on their heads and sweat on their bodies.
On the journey of the great rejuvenation of the Chinese nation, China First Tuo will make new and greater contributions to the high-quality development of China's agricultural machinery and equipment and the revitalization of rural areas with practical actions.