On June 29th at China international display industry peak BBS, indicate (BOE) chairman Chen Yanshun as China liquid crystal optical photoelectron industry association branch of delivering, the share of the display industry situation and the future development of thinking, to industry rules and prospects, put forward "screen of couplet" forward-looking strategic vision,Arouse strong response and wide resonance.During DIC Conference, AS a global Internet of Things innovation enterprise, BOE (BOE) set up a 400-square-meter super booth to fully display its more than 60 cutting-edge display technologies, innovative products and applications, and specially created two interactive immersive experience areas of "e-sports" and "8K Ultra HD Video and Audio".A series of "black technology" new products and cool experience to the outside world presents an incomparable feast of science and technology, continues to lead the industry development vane.
In his speech at the DIC Industry Summit forum, Chen Yanshun, Chairman of BOE, said that in 2020, under the impact of COVID-19 and the global economic downturn, the global display industry has become an important engine to promote the development of the world economy.Among them, the display industry in Mainland China has become the most important growth pole in the world with an output value of $64.8 billion and a growth rate of 29.6%.For the development prospects of the display industry, Chen Yanshun believes that the semiconductor display industry is currently ushered in the historical opportunity of the change of the development law, the display industry will go out of the cyclical fluctuations, become a certain growth of the industry.In his speech, he also said that as an "important port" and "first touch point" of the information age, display technology is enabling thousands of subdivided scenes with unprecedented vitality, permeating into all aspects of people's lives.As one of the "signs" of the world entering the era of Internet of everything, DISPLAY technology will continue to iterate and expand the boundary through the integration of innovation with various industries in the future, and open a new chapter of Internet of everything with the innovation of "Screen of things".
As a world-renowned professional event for new display and innovative applications, DIC provides a stage for the exhibition of industry technology and application achievements.BOE has built the largest exhibition space of this exhibition. Through the three exhibition areas of innovative technology, innovative application and super-large experience space, the innovation strength and technical leadership of the industry are fully displayed.
In the Innovation Technology Exhibition area, BOE showed many innovative technologies such as LIQUID crystal display technology, flexible display, Mini LED and AMQLED represented by ADS Pro.Here, visitors can experience up close: 110-inch 8K ultra hd display products that finely reproduce every detail of the screen;An unbounded display with a border of only 0.9mm;The newly launched P0.9 active glass based Mini LED display products with ultra-high brightness, ultra-high color gamut and ultra-high contrast;The 55-inch 4K AMQLED display won the DIC AWARD 2021 Gold Medal for Display Device Innovation.In addition, BOE (BOE) slide coil and 360° folding and other new generation of flexible display products have also become the "eye-catching star", the global slide coil screen bending radius is only 4mm, 360° folding display innovation to achieve the "folding + flattening + folding" 360° folding form, continue to lead the innovation trend of flexible display industry;It is particularly worth mentioning that many of BOE's new-generation display technologies and products have passed TUV and Eyesafe global eye protection certification, which not only brings the real world display effect to consumers, but also brings a healthy and environmentally friendly use experience.
In the exhibition area of innovative applications, many innovative applications such as BOE's vehicle-mounted display, commercial display and AR/VR stopped the visitors.In the field of vehicle-mounted display, BOE has brought cutting-edge vehicle-mounted products such as OLED transparent display, curved Mini-LED, and dual 12.3-inch micro-slit display screens. The market share of BOE's 8-inch or more vehicle-mounted display panels has ranked first in the world.In the field of commercial display, indicate (BOE) also has been widely used in display intelligence quotient to wait scenario, the display of the intelligent domestic air-conditioner products carry 69 inch 4 k display screens and a variety of smart sensors, 4 k ultra clear screen for advertising to provide more rich representations, smart sensors can be automatically induction and real-time monitoring inventory;In the field of forward-looking Micro display, A series of AR products using BOE Micro OLED display technology also impressed visitors. On the basis of rich and delicate display pictures, they integrated innovative functions such as first view sharing, temperature measurement, intercom and remote assistance.It has broad application space in smart classroom, remote assistance, security, smart factory, smart city and other fields.
In the interactive experience area, BOE has specially built "8K Immersive Audio space" and "esports Space"."8K Immersion Video and Audio Space" adopts BOE's new 110-inch 8K large-size intelligent terminal and the extreme 8K look and feel of 33 million pixels with ultra-high resolution, so that every detail in the picture is fully displayed:BOE (BOE) 8K display has been applied in the Rio Olympic Games, the 70th Anniversary of the National Day celebrations, CCTV 2021 Spring Festival Gala and other major activities;"Esports Space" consists of mobile game experience area, terminal game experience area, etc. Professional esports products such as Black Shark esports mobile phone, Raytheon esports notebook, Asus esports display equipped with BOE esports display will bring extreme and pleasant competitive experience to on-site players.BOE took the lead in the e-sports display field in launching professional e-sports display screens in the world, with a refresh rate of 480Hz, super fast gray level response time of 1ms, and ultra-high picture refresh rate, which set a new technical benchmark in the industry.
At present, at the historical intersection of the "two centenary Goals" and the starting point of the "14th Five-year Plan", standing on the industrial development of the integration of the real economy and digital economy, semiconductor display cutting-edge technology is endowed with unprecedented vitality of application scenarios, into every aspect of life.BOE will make every effort to promote the in-depth integration of display industry and Internet of Things industry, and bring new impetus to the industry, new value to partners and new life to users with the innovative road of "Screen of Things".
Attached: DIC2021 exhibit reference materials
I. Innovative Technology Exhibition Area
1. Liquid crystal display technology
BOE (BOE) demonstrated the whole series of global ADS Pro super hard screen products and solutions independently developed by BOE. This technology is second to none in the industry with its unique advantages of super wide perspective, super high color gamut, super high refresh rate, health care and other advantages.
The 110-inch 8K ultra HD display product on display uses BD Cell double-layer backlight, which can achieve pixel-level ultra-fine light control and ultra-high contrast ratio of millions, so as to restore every detail of the picture exquisitely.
Unbounded display is another highlight of ADS Pro technology product group. The 65-inch uHD unbounded display product on display this time has a three-side frame of only 0.9mm, achieving an ultra-high screen ratio of 99%, exerting the industry's pursuit of screen ratio to the extreme, with strong visual impact and realistic immersive experience.
2, flexible display technology
Sigmaintell data show that in 2020, BOE (BOE) flexible screen market share ranked first in the domestic industry and second globally.Over the years, BOE (BOE) has continued to invest in RESEARCH and development in the OLED field, introducing flexible display screens with folding, sliding and other application forms in the industry, as well as flexible full-screen screens equipped with under-screen cameras, taking the lead in achieving 400PPI high resolution and nearly 100% of the ultimate screen ratio in the industry.
Sliding screen: the bending radius of the global sliding screen is only 4mm, and the number of dynamic sliding is up to 200,000 times. Through sliding in and out, the product can be freely converted between mobile phone and tablet;
The 360° folding display innovation realizes the 360° folding form of "folding inside + flattening out + folding outside", and continues to lead the innovation trend of flexible display industry.
3. Mini LED display technology
BOE's new glass-based active Mini LED product has been officially mass-produced in May this year, refreshing the new benchmark of Mini LED industry.
To indicate (BOE) 9 glass Mini LED display products: glass display technology based on industry and advanced micron grade encapsulation technology, driven by active way, has high brightness, high color gamut, high contrast, no screen flash, low power consumption and other advantages, also can realize the seamless splicing, pure black a number of technical indicators at the industry level.
4. Ultra hd active Quantum Dot display (AMQLED) technology
In the field of (AMQLED), BOE (BOE) ranks the industry level, and has made a major breakthrough in the uniformity and stability of large-size quantum dot display and other key technical problems.
The 55-inch 4K AMQLED display adopts electroluminescent quantum dot technology, with a resolution of 3840×2160, a color gamut of up to 119% NTSC and a contrast ratio of 1 million: 1. It has the advantages of spontaneous light, wide color gamut and long life, bringing the ultimate visual experience.
Ii. Innovative Application Exhibition Area
1. In the field of on-board display
BOE (BOE) dual-3 micro-slit display, using 12.3-inch LTPS 2mm narrow frame ADS screen, with precise cover fitting technology and a single backlight, to achieve ultra-narrow 5mm splicing screen, only a quarter of the ordinary frame;
2, commercial display field
BOE (BOE) Smart Large-screen refrigerator products:Carry 69 inch 4 k display screens and a variety of smart sensors, 4 k ultra clear screen for advertising to provide more rich representations, smart sensors can be automatically sensing and real-time monitoring of goods inventory, by merchants to provide smart and convenient way of inventory management, has been applied to the overseas each big super market, bring brand-new intellectualized retail service management experience;
3, prospective micro-display field
Series OF AR products using BOE Micro OLED display technology: On the basis of rich and delicate display screen, integrated with the first view sharing, temperature measurement, intercom, remote assistance and other innovative functions, has a broad application space in smart classroom, remote assistance, security, smart factory, smart city and other fields.
3. Interactive experience area
1. "8K Immersion Space"
BOE (BOE) 110-inch 8K large-size intelligent terminal, which is newly upgraded by BOE (BOE), is a star product of soft and hard integration independently developed by BOE.The ADS Pro super hard screen guarantees the ultimate 8K view of 33 million pixels. Combined with the immersion of the 110-inch screen, the super high resolution makes every detail in the screen appear in detail: the smart animal fur, the snowflakes flying from skiing, the colorful Peking Opera actors...Bring the ultimate vivid shock visual enjoyment.
2. E-sports space
It is composed of mobile game experience area and terminal game experience area, equipped with BOE (BOE) esports display black Shark esports mobile phone, Thor esports notebook, Asus esports display and other professional esports products to bring the ultimate enjoyable competitive experience for on-site players.Esports is another rapid development of the blue ocean market, BOE (BOE) in the field of esports display first launched the world's professional esports display, with 480Hz refresh rate, can achieve 1ms ultra-fast gray response time, ultra high picture refresh rate for the industry to set a new technical benchmark.